A series of regular commuter buses in the target cities will be commandeered by a group of Pittsburgh bandits. The bus will be Pittsburgh-pimped, the vehicle’s sides will act as projected screens for Pittsburgh scenes, while headphones hanging from the ceiling (like respirators from an airplane) will enchant the bored commuters with tales of Pittsburgh. Surreptitiously placed riders will casually spread the Pittsburgh word. The bus will move between established commuter routes, targeting determined demographics.
*Or perhaps the bus could simply “Shanghai” commuters and drive them back to Pittsburgh instead of to work.
team: Anne Chen, Josh Welsh, Rob Pffafman, Allen Hahn, Noelle White, Craig Rosman & Nikko Triulzi.