pop Pittsburgh up

20 February 2010

An anonymous box is installed in all target cities. On the outside an illuminated display counts down to an unknown event. Curious viewers use their cell phones to access a website and vote on a series of keywords which have been chosen to reflect the identity of Pittsburgh. Based on viewer voting the words will randomly combine to create the inspiration for the next event.

For example; Mr. Rogers + Zombies + Rivers =

Actors spill out of the Mystery box, shuffling toward spectators. “Won’t you be my neighbor?” asks a Mr. Rogers Zombie, handing out bottles of three rivers water.

team: Spike Wolf, Mickey McManus, Gary Carlough, Zack Cohen, Liza Langer & Franklin Krouse.

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