Adam Paulisick is a Chief Product Officer at MAYA, a BCG Company and the president of cityLAB. Adam helps to create the Most Advanced, Yet Acceptable (MAYA, for short) products and services in a user-centered world. For large, often industry-leading, companies the number of up and coming challengers combined with talented but over committed teams lead to a constant need for better proof of concepts (PoCs) and minimal viable products (MVPs) before making major strategy changes or investments. My focus is on helping companies assess what platforms, people, and products they already have and using those building blocks with today's best technology and techniques to design AND build working prototypes that more often than not integrate back into legacy systems. Working in an agile manner, the design-build-test approach continues to prove that human-centered organizations return better for shareholders and create cultures that deliver value instead of simply managing it.