Gill Wildman is a co-founder of Plot, an innovation agency that develops creative business strategy. Gill believes organizations need to realize the value of both end-user participation and interdisciplinary collaboration to succeed with their innovation strategies and design initiatives. Plot were consultants for the 6% Place. Wildman was a leader of the Design Council’s Humanising Technology initiative, Assistant Director of the Design, Strategy and Innovation MA at Brunel University, and has been active in shaping the definition of Service Design for the British Standards Institute. She is now an Industry board member for Innovative Product Design and Interactive Media Design and External Examiner for the MDesign at Duncan of Jordanstone College of Art & Design, Dundee. Together with her partner Nick Durrant, Gill is currently Nierenberg Chair of Design at Carnegie Mellon University.