Prior to launching Schell Games in 2002 Jesse Schell was the Creative Director of the Disney Imagineering VR Studio where he spent seven years as a designer, programmer and manager on numerous projects for Disney theme parks. As CEO of Schell Games he designs and develops widely recognized mass market MMOs, interactive theme park attractions and other projects. Jesse is also a Professor at the Carnegie Mellon University Entertainment Technology Center where he teaches classes in Game Design. Jesse recently authored the critically acclaimed book The Art of Game Design: A Book of Lenses, which Game Developer Magazine named book of the year in 2008. website: