Joyce Bromberg is director of WorkSpace Futures Research at Steelcase Inc., overseeing a team of Human Centered Design Researchers which look at vertical markets like Healthcare and Higher Education and who conduct ‘pioneering research’ for new product development. Joyce joined Steelcase in 1982 as an interior designer and in 1986 was promoted to Interior Design project manager, designing many award-winning showrooms and industry/trade show events. She has served as manager of Strategic Planning for the architect and design market, director of Surface Materials and Advanced Concepts and director of Space-Planning Research and Environment Design. In these roles, she was responsible for all research and development activities related to space planning, the design of Steelcase environments, and was the lead developer of community-based planning, a space-planning methodology and web-based tool set.