Mickey McManus is president and CEO of MAYA Design, a design consultancy and innovation lab dedicated to taming the complexity of technology products. He leads an interdisciplinary team that creates innovative ways to integrate information and technology into a satisfying consumer experience. He speaks often about the need to include the human element in design, especially in the looming multi-billion dollar pervasive computing industry, which will encompass a multitude of networked products and smart services throughout our environment. Mickey was formerly co-founder and senior vice president of creative vision and strategy at élan communications, an integrated communications consultancy.